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It's that time of year again. The Packers are publicly owned, they trade on the market (yes, those shares they sell are shares, albeit non-voting), so they have to publish financial information. It's pretty darn revealing.
Now, consider teams don't actually spend up to the $182.5M cap number in cash, either because they simply chose not to (they must spend 89% spend averaged over a four year period) or because 'dead cap money' prevents them from spending that much in cash.
So, Krafty Bob and the rest of the owners all get a check for $347M before they play a snap, then they only have to pay somewhere in the vicinity of $182M for player salaries. Sure, they got more expenses than that, but they also have more revenue sources than just the TV money. The Packers took in $579M in total, and while they have a loyal, wide spread fan base they are still very much a small market team.
The $347 million of national revenue is the Packers' distribution from the NFL; every one of the 32 teams received that amount for 2021-22. The Player Salary Cap for that year: $182.5 million, almost half what each team received in national revenue alone.
Now, consider teams don't actually spend up to the $182.5M cap number in cash, either because they simply chose not to (they must spend 89% spend averaged over a four year period) or because 'dead cap money' prevents them from spending that much in cash.
So, Krafty Bob and the rest of the owners all get a check for $347M before they play a snap, then they only have to pay somewhere in the vicinity of $182M for player salaries. Sure, they got more expenses than that, but they also have more revenue sources than just the TV money. The Packers took in $579M in total, and while they have a loyal, wide spread fan base they are still very much a small market team.