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http://www.steelersfever.com/editorials/0733.html
Third Year Theory: The concept of a team needing to pass through three levels -- Years -- in order to become Super Bowl champion. It's retrospectively looking over the previous three seasons of a champion, and noticing a trend that suggests that champion started off having a talented team that hasn't brought it together yet (Year 1) followed by a season where they broke out, and maybe even became the trendy pick for a Super Bowl, but fell short (Year 2) and finally, after facing some adversity during the third season, came together and won it all (Year 3). Year 0 exists for teams that have taken drastic steps back from Year 1, and don't look to bring themselves forward this season.