I'm not necessarily saying that I personally have a problem with it, because I truly don't; but an organization who has proven in the past to take their public perception pretty seriously may indeed think a little longer when it comes to offering that big money contract to him next season.
He has stepped up nicely this season to play in almost every game, with a sack and an INT to go along with 4 fumbles caused and 7 passes defended.
Before that though, he certainly wasn't setting the world on fire as he had never had a sack, an INT, or a fumble caused or recovered. He also came into this season with attitude, consistency, and durability issues (only having played in about 60% of the games in his first 2 yrs).
I think next year will certainly go a LONG way in determining the proper value for him in terms of what they will offer for a long term deal. Will it be closer to this year's production or the first 2 years? I also think there's a possibility that they will consider his overall attitude and actions into the whole equation. I certainly don't think it will be a deal breaker, but I think they'll want the kind of production that this year brought above anything else.